By: Sean Williams
Adam, very interesting post. My first reaction is that if the organization is oriented to mass appeal, the smaller audience will reduce perception of value. If the goal is reaching the sort of...
View ArticleBy: Adam Sherk
Good points Sean. I agree, it ultimately does come down to objectives. A smaller audience but better matched can be just what’s needed in some cases.
View ArticleBy: John Prieur
Very interesting post, Adam. I definitely agree with your tree falling in the forest comparison. A story in the NYT is valuable because of the high readership and credibility associated with their...
View ArticleBy: Adam Sherk
Thanks John. It will be interesting to see just how much of an impact the move to paywalls will have and how both PR and the media companies themselves with adjust and evolve.
View ArticleBy: Wellons Communications
You bring up some very good points in the post. It is interesting how PR continues to change, and media companies will continue to have to adapt their strategies to work with paywalls and subscription...
View ArticleBy: Vickie Jenkins
Paywalls may be an issue, but that online issue is just affecting a piece of the total PR plan anyway, as you roll traditional media coverage as well as social networking. When I media trained a...
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